Decoding Showing Feedback
Gathering feedback from the agents who show your home is a valuable part of our process that we use along with market data to help gauge the interest of the market and position your listing for the highest offers. However, it’s also tedious and challenging considering that we’re asking other agents to contribute to the sale of your home without having any interest in it. Being that we feel all of our clients benefit from the best strategy, we want to decode feedback and sort through for the elements that can best help us guide you to a sale.
The most important thing to understand about buyer feedback is that it does not cause offers. In fact, we want to make sure that the agent has completed showings with their client before engaging for feedback, so we can see how we stack up to our direct competition. Showing feedback is vital to our ability to help our clients make informed decisions. It is incredibly important for us to receive insight into potential buyers’ perception of your property. This will serve as one of several guides to determine if we need to make changes to the pricing, marketing, or show experience of your home.
Each time a realtor shows your property, we ask:
How did your showing go?
The wording of this question is designed to be open, so the agent we’re asking can comment on anything from setting up the showing, gaining access to the property, and their experience walking through. This guides us by identifying any elements of the show experience that we can improve upon including smells, staging, and other elements of the property.
Did your clients like it?
We ask this question to determine the specifics of how the buyers felt about the property. This is also the part that might be tough to take for our selling clients as it’s totally subjective. Even though your property may have the largest kitchen for any property within $100,000 of its list price, we still may get “small kitchen” comments. The purpose of gathering this part of the feedback is to see who liked it and see if there is a specific challenge that we should address.
Would it be in your clients' top three?
This question is designed to set up for multiple offers, where buyers will be put in direct competition with other buyers to present the best offer for your home. By acquiring this feedback, we can create lists of agents that have buyers who rated your home as one of their favourites. It could be that they are “playing the field” but when we call them to let them know we received an offer from another party, they might realize your home is the best option for them.
How did you feel the property was priced compared to other properties you have seen in this area?
This question is actually not what it appears. Even if all the agents that show your home suggest it’s priced well, there is still one question remaining: if it’s priced well and your clients like it, why didn’t you make an offer? It’s because we are in a moving market with other options and, although we’re not way outrageously priced, it could still mean we’re priced so that we are consistently placed second to the homes that sell at the time we are on the market. Alternatively, if we have several agents saying that we are way off base in our price compared to other properties they are showing at the same price, it’s good to know early on that we are outgunned so we can make the necessary changes to result in a successful sale.